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Research papers

Brand keys

This multi-national case study describes the harnessing of consumer bonding measurements to optimize the likelihood of successfully launching new products or services. The study introduces a new research discipline; Brand Keys. Based upon established...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Robert Passikoff
Company: Dentsu Macromill Insight
June 15, 1992
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Citation

Passikoff, R. (1992a, June 15). Brand keys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-keys


Research papers

Japanese lifestyle, life models and applications to creative concepts

This paper attempts to describe changes in the Japanese lifestyle focusing on the idea of life images pursued by consumers and suggests a life image to develop creative concepts. The Japanese lifestyle has been strongly affected by the social and...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Hiroe Suzuki
Company: Dentsu Macromill Insight
June 15, 1990
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Citation

Suzuki, H. (1990a, June 15). Japanese lifestyle, life models and applications to creative concepts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/japanese-lifestyle-life-models-and-applications-to-creative-concepts


Research papers

The transition and future of marketing research within a changing industrial and social structure

Japan is currently undergoing major changes in its macro- economic and social environment. These changes are affect- ing both its industrial and its consumer structure and are linked to the following trends: - trend towards 'soft' and service...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Kikuharu Fujitake
Company: Dentsu Macromill Insight
June 15, 1988
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Citation

Fujitake, K. (1988a, June 15). The transition and future of marketing research within a changing industrial and social structure. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-transition-and-future-of-marketing-research-within-a-changing-industrial-and-social-structure


Research papers

Japanese consumers, and introducing foreign products/brands into Japanese market

Japanese enterprises are approaching business and marketing activities through an international perspective. The internationalized conditions of the environment have made consumers more receptive to foreign products. Foreign products in the Japanese...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Sadafumi Nishina
Company: Dentsu Macromill Insight
June 15, 1988
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Citation

Nishina, S. (1988a, June 15). Japanese consumers, and introducing foreign products/brands into Japanese market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/japanese-consumers-and-introducing-foreign-products-brands-into-japanese-market